Landing Pages: Optimieren, Testen, Conversions generieren - download pdf or read online

By Tim Ash

ISBN-10: 3826694627

ISBN-13: 9783826694622

Optimieren, Testen, Conversions generieren

  • Landing Pages optimieren und Gewinne steigern
  • Schwachstellen Ihrer web site aufdecken und die richtigen Elemente testen
  • Wichtige Besucherklassen und Conversion-Aufgaben definieren
  • Zahlreiche Fallstudien und praktische Strategien

Aus dem Inhalt:

  • Die sieben Todsünden der Landing-Page-Gestaltung
  • Diagnose von Website-Problemen
  • Denkweise und Gefühle Ihrer Website-Besucher verstehen
  • Maßnahmen zur Verbesserung der Conversion
  • Erfolgsrezepte für alltägliche Fälle: Homepages, Navigation, E-Commerce-Kataloge, Registrierung, cellular Websites
  • Testen: Strategie, Technik, Vorbereitungen
  • A/B-Split-Tests und multivariate Testverfahren
  • Organisation und Planung: groups zusammenstellen, Aktionsplan aufstellen
  • Fehler vermeiden

Wie viel Geld verlieren Sie, weil Ihre touchdown web page schlecht gestaltet ist? Dieses umfassende Handbuch stattet Sie mit dem notwendigen Wissen und allen Fähigkeiten aus, die Sie brauchen, um Ihre Gewinne beträchtlich zu steigern:

  • Ermitteln Sie erfolgsentscheidende Elemente Ihrer web site und deren tatsächlichen wirtschaftlichen Wert
  • Definieren Sie wichtige Besucherklassen und zentrale Conversion-Aufgaben
  • Vermeiden Sie die größten Fehler bei der Landing-Page-Gestaltung
  • Wenden Sie Techniken aus dem Neuromarketing an, um Ihre Kunden zu überzeugen und zum Handeln zu motivieren
  • Best Practices im E-Commerce und für die Leadgenerierung
  • Finden Sie Schwachstellen Ihrer web site und entscheiden Sie, welche Elemente getestet werden sollen
  • Erkennen Sie, used to be die gängigen Optimierungs- und Testmethoden leisten können und was once nicht
  • Vermeiden Sie häufige Fehler, die Ihren attempt sabotieren können

Dieses Buch enthält eine Vielzahl an Fallstudien und praktischen Strategien.
Leserstimmen zum Buch:
Ich finde es large, wenn jemand, der offensichtlich ein echter Fachmann auf seinem Gebiet ist, quick sein gesamtes Wissen teilt. Ich kann es gar nicht fassen, wie viele nützliche Informationen und praktische Tipps er in dieses Buch gepackt hat.
Steve Krug, Autor von are not making Me Think!
Tim hat auf den Punkt gebracht, used to be so viele nicht verstehen: Ihre site kann (und sollte) besser werden. Mit jedem neuen Tag.
Seth Godin, Autor von Meatball Sundae
Tims Buch ist ein unbedingtes Muss in Ihrem Bücherregal.
Bryan Eisenberg, Bestseller-Autor der long island occasions und des Wall highway Journal
Wir wissen alle, dass die Optimierung von touchdown Pages wichtig ist. Hier ist die Lösung. Kaufen Sie dieses Buch und greifen Sie es an!
Avinash Kaushik, electronic advertising Evangelist bei Google und Autor von net Analytics 2.0
Dies ist das beste praxisorientierte und auf Kennzahlen basierende Handbuch für Webdesign, das ich bis heute in der Hand gehabt habe.
Don Norman, Cofounder der Nielsen Norman workforce; Autor von The layout of destiny Things
Über die Autoren:
Tim Ash ist ein anerkannter Fachmann auf dem Gebiet der Landing-Page-Optimierung. Er ist Vorstand von SiteTuners.com, einem Unternehmen, d

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Download PDF by Patricia Anne Simpson,Helga Druxes,Chip Berlet,Kyle: Digital Media Strategies of the Far Right in Europe and the

By Patricia Anne Simpson,Helga Druxes,Chip Berlet,Kyle Christensen,Glen Duerr,Robert D. Duval,Justin D. Garcia,Freya Klier,Alexandra Koronaiou,Evangelos Lagos,Carol Mason,Lara Mazurski,Alexandar Mihailovic,Alexandros Sakellariou,Domonkos Sik,Arian Spahiu,Kje

ISBN-10: 0739198815

ISBN-13: 9780739198810

With the leverage of electronic reproducibility, historic messages of hate are discovering new recipients with breathtaking pace and scope. The quick progress in approval for right-wing extremist teams in keeping with transnational monetary crises underscores the significance of interpreting intimately the language and political mobilization recommendations of the recent correct. In Europe, for instance, populist right-wing activists prepared round an anti-immigration schedule have gotten extra vocal, delivering pushback opposed to the rise in migration flows from North Africa and japanese Europe and countering help for integration with a express rejection of multiculturalism. within the usa, anti-immigration sentiment presents a rallying element for political and private agendas that attach the rhetoric of borders with nationwide, racial, and protection concerns.

Digital Media thoughts of the a ways correct in Europe and the us is an attempt to envision and comprehend those matters, expert via the conviction that an interdisciplinary and transnational technique can let efficient comparability of far-right propaganda ideas in Europe and the USA. With a unique emphasis on appearing ideology within the far-right tune scene, on violent anti-immigrant stances, and at the some distance right’s skillful construction and manipulation of digital groups, the contributions foreground the cultural shibboleths which are exchanged between far-right supporters on the net, which serve to generate a feeling of staff belonging and the semblance of strength a ways better that the recognized numbers of neo-Nazis in anybody state could recommend. in addition, with consciousness to transatlantic right-wing pursuits and their use of relatively electronic media, the essays during this quantity placed strain at the similarities one of the a number of nationwide brokers, whereas accommodating variations within the digital and infrequently violent identities created and nurtured online.

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Download e-book for kindle: Building B2B Applications with XML: A Resource Guide by Michael James Fitzgerald

By Michael James Fitzgerald

ISBN-10: 0471404012

ISBN-13: 9780471404019

What each IT supervisor and approach administrator must find out about the know-how that drives the B2B marketplace
The B2B market is speedily exploding--fast outpacing business-to-consumer e-commerce and anticipated to arrive greater than $7 trillion in revenues by way of 2004. This guidebook equips XML authors, programmers, and bosses with the know-how information they should create and improve basic but strong B2B structures from scratch. It offers easy-to-understand motives on how and why XML and different very important applied sciences reminiscent of HTTP and MIME are riding the B2B industry. besides XML and Java code examples, readers will locate extensive insurance of rising criteria and protocols, together with uncomplicated item entry Protocol (SOAP), ebXML from OASIS/UN/CEFACT, XML universal company Language (xCBL), BizTalk, and trade XML (cXML).

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Download PDF by Justo Serrano,César Miró,Los Genios De Internet: DOMINANDO YOUTUBE: Creación de Contenido, Gestión de Tu

By Justo Serrano,César Miró,Los Genios De Internet

ISBN-10: 1520600852

ISBN-13: 9781520600857

¿Por qué Convertirse en una Estrella en YouTube es los angeles manera perfecta para ser grande?

Hay un montón de maneras de hacer dinero en línea, pero ninguna como convertirse en una celebridad de YouTube. El hacer dinero a través de YouTube no sólo significa que usted tiene una fuente estable de ingresos muy grandes, sin poner en duda que le queda mucho trabajo, pero también significa lograr un cierto grado de fama genuine. Si usted se hace una estrella en YouTube, entonces los angeles gente le podrá incluso reconocer en l. a. calle y puede incluso terminar dando lugar a otras oportunidades para su negocio. Así es como las celebridades se hacen en l. a. period electronic, así que ¿por qué no participar?

Por supuesto, esto no es lo que una celebridad de YouTube le dirá en realidad. Van a decir que ellos hacen un trabajo muy duro, que hacer el contenido de YouTube es más difícil de lo que parece y que Google se lleva l. a. mayor parte de su comisión.

Esto puede ser cierto, pero al ultimate del día, ellos siguen haciendo solo un video al día como máximo

(A menudo sólo un vídeo a los angeles semana!) Y aun asi, todavía están haciendo enormes cantidades de dinero por hablar ante l. a. cámara sobre algo que les gusta.

Pero no nos malinterpreten, nada de esto quiere decir que convertirse en una celebridad de YouTube es "hacerse rico rápido y fácilmente”. ¡Ni se le pase por l. a. imaginación!

De hecho, el hacer dinero en YouTube no es fácil en absoluto y no es una habilidad definitiva, es esto y un poco de suerte también.

Una gran cantidad de personas trabajan muy duro en su contenido de YouTube durante años, para nunca para ver los retornos reales del mismo.

Así que los angeles pregunta es: ¿cómo hacer para l. a. explosión de su contenido y los angeles construcción de un modelo de negocio eficaz en YouTube? ¿Cómo se puede llegar a ser l. a. próxima gran sensación de YouTube? ¿Y si usted no tiene una gran sonrisa delante de los angeles cámara?

Este libro es los angeles respuesta. Aquí, vas a aprender absolutamente todo lo que necesita saber para garantizar prácticamente su éxito en YouTube. Usted aprenderá no sólo cómo construir un público masivo que quiera ver sus video clips, sino también cómo hacer que los angeles mayor parte de ese público le deje unos ingresos mensuales, verá cómo se puede hacer dinero de los angeles publicidad y de los patrocinadores, descubrirá algunos trucos de piratería informática para acelerar su progreso y verá cómo hacer un efectivo canal de YouTube sin ni siquiera poner un pie delante de l. a. cámara

Este libro es su plan para el éxito de YouTube y si le siguen con exactitud, se dará a sí mismo l. a. mejor oportunidad de éxito masivo en l. a. plataforma. Siga leyendo y vamos a hacerlo!!

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Get Emotions, Technology, and Health (Emotions and Technology) PDF

By Sharon Tettegah,Yolanda E Garcia

ISBN-10: 0128017376

ISBN-13: 9780128017371

Emotions, expertise, and wellbeing and fitness examines how healthcare shoppers engage with health and wellbeing expertise, how this know-how mediates interpersonal interactions, and the effectiveness of expertise in amassing health-related details in numerous events. the 1st part discusses using know-how to watch sufferers’ emotional responses to ailment and its remedy, in addition to the function of expertise in assembly the basic human want for info. part describes using expertise in mediating feelings inside and among participants, and addresses the results for the layout and use of units that assemble behavioral healthiness info and give a contribution to healthcare interventions. the ultimate part assesses assorted occasions within which know-how is a key element of the health and wellbeing intervention—such as capsule use in teaching effortless tuition scholars with social abilities hassle, actual job tracking for kids in danger for weight problems, and teleconferencing for older adults vulnerable to social isolation.

  • Shows how details on the net considerably impacts the clinical decision-making method for plenty of consumers
  • Describes present functions of social computing and easy access to psychological well-being details on moveable digital devices
  • Discusses how cyber-communication may well either impair and improve one’s experience of humanity
  • Details the position of visible media in mediating emotion and reminiscence of time

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New PDF release: Internet para todos (Spanish Edition)

By Jaime Restrepo

ISBN-10: 0375703500

ISBN-13: 9780375703508

¡Aprenda todo lo que usted necesita saber acerca del Internet!

Cómo utilizar los navegadores más populares: web Explorer, Safari, Netscape

Cómo funciona el correo electrónico, incluyendo los programas MS Outlook® y Hotmail

Cómo usar el mensajero instantáneo, inclusive para hacer llamadas por el Internet

From the exchange Paperback edition.

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Download PDF by A. K. Soman: Cloud-Based Solutions for Healthcare IT

By A. K. Soman

ISBN-10: 1578087023

ISBN-13: 9781578087020

Offering an creation to Cloud-based healthcare IT method, this well timed e-book equips healthcare services with the historical past essential to overview and installation Cloud-based options to today’s compliance and potency concerns. Divided into 3 sections, it first discusses Cloud provider applied sciences and enterprise versions in addition to the professionals and cons of Cloud companies compared to conventional in-house IT recommendations. the second one reports functions in healthcare and a evaluation of HIPAA and HITECH provisions. ultimately, the ebook addresses the method of adopting Cloud options, together with seller evaluate, migration thoughts, and handling transition hazards. It concludes with a glance at comparable issues and real-world case studies.

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Get Look Who's Watching: Surveillance, Treachery and Trust PDF

By Fen Osler Hampson,Eric Jardine

ISBN-10: 1928096190

ISBN-13: 9781928096191

ISBN-10: 1928096301

ISBN-13: 9781928096306

the net environment is held jointly through a shockingly intangible glue — belief. to satisfy its complete capability, clients have to belief that the web works reliably and successfully whilst supplying them with the data they're looking, whereas additionally being safe, inner most and secure. while belief within the net wanes, the network’s inventory of “digital social capital” falls and clients start to adjust their on-line behaviour. those usually refined alterations in behaviour are typically jointly hugely maladaptive, hindering the industrial, developmental and leading edge power of the globe-spanning community of networks.

Look Who’s looking at: Surveillance, Treachery and belief on-line confirms in shiny aspect that the belief positioned by means of clients within the web is more and more lost. Edward Snowden’s revelations that the us nationwide safety business enterprise and different govt firms are spying on web clients, the proliferation of cybercrime and the transforming into commodification of person info and regulatory adjustments — which threaten to fragment the method — are all speedily eroding the boldness clients have within the web atmosphere.

Based on a mix of illustrative anecdotal facts and research of latest survey info, glance Who’s gazing essentially demonstrates why belief concerns, the way it is being eroded and the way, with care and planned coverage motion, the fundamental glue of the net should be restored.

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Alan Winston's OpenVMS with Apache, WASD, and OSU: The Nonstop Webserver PDF

By Alan Winston

ISBN-10: 1555582648

ISBN-13: 9781555582647

no matter if you are an skilled webmaster new to OpenVMS or an previous OpenVMS hand new to webservers, this booklet will prevent time and assist you do your activity greater. The ebook issues out similarities and adjustments among Unix and VMS, encompasses a management-friendly rationalization of VMS's suitability for 24x7 operation, explains internet ideas like authentication and entry keep watch over versions truly (including sincere dialogue of drawbacks and weaknesses). transparent examples express tips to configure all of the 3 webservers to complete particular objectives, and comparisons might help you decide which server to run. in case you are utilizing or contemplating utilizing a VMS webserver, this publication is for you.

OpenVMS with Apache, OSU and WASD additionally discusses particular initiatives, equivalent to how you can port CGI courses from different working structures, and offers operating examples in PERL, Python, and DCL. One bankruptcy additionally covers database connectivity for VMS-based CGI programs.

·Use OpenVMS to supply trustworthy, full-featured net carrier on your business
·Find details now not to be had wherever else for OpenVMS, whose unbeatable reliability makes it the net server of selection for associations that cannot come up with the money for downtime for his or her websites
·Learn from a variety of examples and step by step systems tips on how to do an analogous job in numerous servers

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Download e-book for kindle: The Net Effect by Beth Porter

By Beth Porter

ISBN-10: 1841500399

ISBN-13: 9781841500393

ISBN-10: 1841508497

ISBN-13: 9781841508498

Beth Porter offers the internet influence exploring not only the way it advanced and what it does, yet the way it pertains to the best way we are living. such a lot writing in regards to the web specializes in a selected element: its use for enterprise, its riding know-how, and so on. This publication goals at a broader objective. It does include a few beneficial information regarding the How of the net, however it is extra fascinated about the Why of it.

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